According to the Sustainable Investment Research Analyst Network, publicly traded U.S. companies that track and publish sustainability information climbed by more than a third in 2009. The same report cited 66 firms on the S&P 100 list that submitted a formal sustainability report in 2008, a 35 percent increase from 2007 (6). These statistics are a clear indication that sustainable product communications are on the rise. Market managers can no longer afford to ignore sustainability and integrating future corporate social responsibility will become an increasing paradigm for success. LCA software is the primary mechanism for sustainable product comparisons and a vital catalyst for companies’ environmental marketing strategies, providing solid evidence for green portfolio claims.